STRATEGY & branding
BRUSSELS-based
HEY! LET'S TALK
Passionate about communication,
I’ve built a career at the crossroads of politics,
branding, digital strategy and event culture.
Over 20 years of experience
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With a master’s degree from Solvay Business School at Université Libre de Bruxelles, I’ve spent over a decade shaping stories, brands, and strategies at the intersection of politics, culture, and hospitality.
I led communication and digital strategy directly for the Belgian Prime Minister, navigating high-pressure political landscapes. At the same time, I co-founded a hospitality company that grew to over 100 employees and was awarded Best SME by Trends-Tendances in 2024.
My work spans from producing large-scale cultural events welcoming up to 7,000 guests, to teaching political communication at ULB, IHECS, Kent University, and Sciences Po Paris — blending academic insight with real-world impact. I also spent seven years as Head of Digital for a national political party, shaping narratives and leading digital campaigns across the country.
I would love to hear from you
Whether you’re planning a full audit, evolving an existing identity, or just have a quick question
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or send me a mail :
thomastrothen @ gmail . com
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