Street Branding
We developed Coucou Brussels through a fully collaborative process, covering every stage from naming to strategic positioning and visual identity development.
The mission included logo design, brand key creation, selection of typefaces and colors, and the production of all communication materials. The creative direction was rooted in four key values: trendy, youthful, democratic, and festive.
The visual and conceptual identity was crafted to resonate with a wide audience, while capturing the spontaneity and charm of open-air city life.
