Branding
TTRO created the full branding, positioning, and communication strategy behind the project. We imagined a playful identity, tailored for a young, spontaneous crowd, with a festive tone and high visual impact. The design system revolves around a bold red palette and a soft, flowing “M” that becomes instantly recognizable across every touchpoint.
Bold, red, and playful, the visual language embraces modularity and movement. The ultra-recognizable M symbol acts as a beacon across signage, social media, menus, and merch. A warm and festive concept made for dancing, sharing, and staying late.
The space combines Mexican street food (to stay or take away), regular DJ nights, happy hours, and flexible areas that can be booked for private groups. Every graphic choice was built to match that experience: modular layouts, strong contrast, energetic type, and visual consistency both online and on-site.
