STRATEGY & branding
BRUSSELS-based
(
2025
)
CCB Cementir
CCBeNetZero is CCB’s commitment to achieving carbon neutrality through innovative and sustainable industrial processes.
Branding
TTRO Studio created the logo, and visual identity for CCBeNetZero, CCB’s roadmap toward carbon neutrality. The branding merges four symbolic forms: the CCB logo, the circle as a symbol of net zero, the infinity sign representing durability, and a universal emblem of CO₂ capture. The design reflects progress, continuity, and the cement industry’s commitment to a sustainable future—visually supporting CCB’s transition to low-carbon solutions.
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