STRATEGY & branding
BRUSSELS-based
(
2025
)
Running Club
A fictional running social club designed as a case study — exploring current lifestyle and branding trends.
Case Study
Case Study based on a dynamic and inclusive vision: creating a running club that blends sport, social connection, and lifestyle. The goal was to design an immersive and engaging experience, mixing accessible runs for all levels with unique collaborations and social events in the heart of Brussels.
The club’s visual identity was designed to reflect a youthful, urban spirit through bold and modern design. The work included logo creation, definition of the graphic universe, and development of various communication materials — posters, apparel, signage, and digital content. A project built to unite and inspire a community around movement and sharing.
Running ClubRunning ClubRunning ClubRunning ClubRunning ClubRunning Club