Political Brochure
We designed a 20-page brochure presenting the political programme of the City of Brussels, along with campaign letters for the municipal elections targeting residents of both Brussels and the commune of Ixelles. Special attention was given to younger audiences aged 18–25 and 25–30, with a tone and visual identity tailored to increase engagement.
The entire communication was developed with a youth-friendly tone and visual language, using codes and references familiar to younger generations. A unique graphic charter was created to help the programme stand out from other parties and initiatives. The brochure was conceived with a didactic and accessible approach, combining clear, attractive, and inclusive design to effectively inform the city’s entire population.
