Packaging
I reimagined the original Vismijn logo and visual identity for the consumer retail sector, developing a packaging system tailored to supermarket requirements. The branding includes a versatile graphic system in three product ranges, built around bold color blocks and simple label design to ensure high visibility and shelf impact.
The goal was to position the products as premium yet accessible, with an identity that feels trustworthy, crafted, and unmistakably local. The result is a refined packaging solution that balances production efficiency with strong storytelling.
