Visual Identity
Mountain Expo is a conceptual identity created for a Brussels-based exhibition exploring the many facets of mountain culture — from seasonal shifts to lifestyle and outdoor exploration. The design revolves around a bold, sculptural "M", evoking both a mountain silhouette and the idea of movement, elevation, and momentum.
Its gradient-rich palette plays a central narrative role: each color symbolizes one of the exhibition’s four key themes — summer, winter, housing, and adventure — providing a flexible visual system that adapts across formats while reinforcing the structure of the event.
